I’m sure designing your website the first time around was very time consuming and required collaboration from various individuals such as; web designers, managers, sales people, and a few others based on the size of the company. Don’t forget about the amount of money that went into the design and development of the website.
The only time you should really consider a redesign is if your website is not performing, completely out of sync with your company and services due to company restructure, or if you’re looking to improve your client conversion rate. Instead you may want to be looking at improving your content, optimizing your landing pages with keyword and call to action strategies through Search Engine Optimization (SEO).
However, if your website does call for a redesign, keep in mind the following:
- Perform a competitive market analysis of your website and your competitor’s websites.
- Establish a list of the top key terms.
- Leave what works alone.
- Create plenty of viable relevant content.
- Include a Blog for continuous content building.
- Optimize your landing pages with specific keywords.
- Establish an inbound link campaign.
- Setup website tracking analytics.
- Continuously track, monitor and improve your website.
Keep in mind, a company website is a very important tool to the success of your business. It’s the first impression an online client will have with your company. A well designed and optimized website can add value to your company if done correctly.
Contact us today for a free consultation to see if your website is in need of a redesign or simply of a tune-up.