10 Reasons Why Your Business Should Have a Website.

The way we conduct business these days is completely different then how we did it as little as a year ago.

Here are some reasons why you should have a website for your business:

  1. Your Customers Expect It
  2. Offers Social Proof
  3. Control the Narrative
  4. Maximize ROI
  5. A Website Adds To Company Credibility
  6. Have More Constructive Conversations
  7. Compete With Other Similar Businesses
  8. Fading Social Media Reach
  9. Expand Your Working Hours
  10. Showcase Your Offers/Talents

Keep in mind. The Price of being left behind is a lot more than having a website.

The Importance of having a Website

Whether you decided to start a brick and mortar business, home business or already have a business but just looking to grow it.  What matters the most is if anyone can find it online.

As we all know, Covid changed a lot the ways we shop for goods and services.  Clients are now more then ever searching for services, products or business information online prior to shopping.  That is how important having an online presence is in today’s business world.

Not only can we help get your business or service online but also keep you top of mind with current and past clients.

We can help you get your business online and in front of potential and current clients.  Having a website presence can be done within budget and not break the bank.  We are here to build long lasting business relationships with our clients so keeping our pricing affordable is key to our success.

If you already have a website give us a call and we can evaluate your current website for its performance, esthetics, and compatibility with today’s customer standards.  If you do not have a website, contact us and let us discuss our web design services.

When is a good time to redesign a website?

I’m sure designing your website the first time around was very time consuming and required collaboration from various individuals such as; web designers, managers, sales people, and a few others based on the size of the company. Don’t forget about the amount of money that went into the design and development of the website.

The only time you should really consider a redesign is if your website is not performing, completely out of sync with your company and services due to company restructure, or if you’re looking to improve your client conversion rate. Instead you may want to be looking at improving your content, optimizing your landing pages with keyword and call to action strategies through Search Engine Optimization (SEO).

However, if your website does call for a redesign, keep in mind the following:

  • Perform a competitive market analysis of your website and your competitor’s websites.
  • Establish a list of the top key terms.
  • Leave what works alone.
  • Create plenty of viable relevant content.
  • Include a Blog for continuous content building.
  • Optimize your landing pages with specific keywords.
  • Establish an inbound link campaign.
  • Setup website tracking analytics.
  • Continuously track, monitor and improve your website.

Keep in mind, a company website is a very important tool to the success of your business. It’s the first impression an online client will have with your company. A well designed and optimized website can add value to your company if done correctly.

Contact us today for a free consultation to see if your website is in need of a redesign or simply of a tune-up.

Search Engine Optimization (SEO) and what it’s all about.

When designing a website the designer must keep in mind the complexity of how design can affect the websites placement within the search engines. It used to be that in order to place high within Google, Yahoo and other smaller search engines that you simply repeat the keyword a numerous of times on the page. But things have changed due to the new algorithms and practices of the search engines.

Now in order for a website to place high within the search engines it has to meet today’s new algorithms. Now Search Engine Optimization is all about “Content”. Content is king when it comes to top ranking placement. It’s all about properly placed keywords throughout the website, content relevancy, design structure, key density, inbound links, internal links, and so much more.